Pricing comparison
Real pricing based on monthly character volume. All prices in USD.
| Volume | w/ Langbly | WPML | TranslatePress | Weglot | Polylang Pro | |
|---|---|---|---|---|---|---|
| Plugin + WooCommerce add-on | Free | $159/yr | $189/yr | $29-49/mo | €198/yr | |
| MT for 100 products | $0 (free tier) | $10-20 | $10-20 | Included | $10-20 | Free! |
| MT for 1,000 products | $19/mo | $100-200 | $100-200 | Included | $100-200 | Save 81–90% |
| Year 1 total cost | $228 | $359 | $389 | $588 | $398 | Cheapest |
Feature comparison
| Feature | w/ Langbly | WPML | TranslatePress | Weglot | Polylang Pro |
|---|---|---|---|---|---|
| Product translation | Via plugin | ||||
| Variable products | Via WPML/TP | Basic | |||
| Cart & checkout | Via plugin | ||||
| Order emails | Via plugin | Basic | Basic | ||
| Currency switcher | Via WPML | ||||
| Product search | Via plugin | ||||
| SEO (product URLs) | Pro | ||||
| Translation quality | Advanced AI | Google/DeepL | Google/DeepL | NMT | Google/DeepL |
| MT cost per 1M chars | $3.80–$1.99 | $20+ | $20+ | Included | $20+ |
| Visual editor | Via TP | Basic | |||
| Self-hosted |
Why WooCommerce translation is different
Translating a WooCommerce store isn't just about pages and posts. You need to handle:
- Products + variations: Names, descriptions, short descriptions, attributes, and custom fields
- Cart & checkout: Dynamic text that changes based on user actions
- Transactional emails: Order confirmations, shipping notifications in the customer's language
- Product search: Customers should find products in their language
- Currency: Some stores need multi-currency alongside multi-language
- SEO: Translated product URLs, hreflang tags, and structured data
Not every translation plugin handles all of these well.
Our recommendation: WPML + Langbly
For WooCommerce stores, WPML remains the best choice due to its deep WooCommerce integration. But you can dramatically cut costs by using Langbly for machine translation instead of WPML's built-in Google/DeepL credits:
- WPML CMS + WooCommerce: $159/year for the plugin (one-time, renews for updates/support)
- Langbly for MT: $19/month for 5M characters, enough for 1,000+ products
- Total: ~$387/year vs $559+ with Google/DeepL, and better translation quality
Install the Langbly for Loco Translate plugin alongside WPML to auto-translate your .po files with advanced AI translation.
Budget option: TranslatePress + Langbly
If WPML's price is too high, TranslatePress Business ($189/year) includes WooCommerce support and works well for simpler stores. Pair it with Langbly for the cheapest high-quality WooCommerce translation setup.
The main trade-off: TranslatePress's WooCommerce support is good but not as deep as WPML's. Order emails and complex variable products may need manual attention.
Frequently asked questions
What is the best free WooCommerce translation plugin?
There is no fully free WooCommerce translation solution. Polylang free has basic support, but you need Pro for proper product translation. TranslatePress free works for simple products. For proper WooCommerce translation, budget at least $150-200/year for plugins.
How much does it cost to translate a WooCommerce store?
A store with 500 products (~2.5M characters total) costs about $9.50 to machine-translate with Langbly, or $50-62 with Google/DeepL. Add plugin costs ($159-189/year) for the total. Human translation would cost $10,000+.
Can I translate WooCommerce product attributes?
Yes. WPML and TranslatePress both support attribute translation. WPML handles it more comprehensively, including attribute labels, terms, and custom taxonomies. Make sure your machine translation covers these fields.
Should I use Weglot for WooCommerce?
Weglot works but has drawbacks for WooCommerce: no order email translation, content hosted on their CDN (GDPR concerns), and monthly pricing that adds up ($348-588/year). For WooCommerce stores, self-hosted solutions like WPML or TranslatePress are usually better.